Amazon review tutorial / 2026-05-15

Turn two Amazon reviews into a marketplace action queue.

Use the Amazon analyzer to convert raw reviews into product-quality fixes, listing actions, seller-response tasks, and proof quotes.

First-run sample

Start with Northstar Standing Desk.

The sample has one urgent quality/support complaint and one positive review, enough to show both operations and listing-proof paths.

1

Paste or load reviews

Use inline reviews for the first test, then switch to a scraper dataset ID when the workflow is clear.

2

Review action fields

Inspect sentiment, complaint themes, urgency score, listing action, operations action, proof quote, and recommended action.

3

Route the work

Send urgent product issues to operations and save positive proof quotes for listings, ads, and reports.

First-run input

A tiny sample for quick proof.

Use this shape to verify the Amazon marketplace path before wiring a live review feed.

{
  "productName": "Northstar Standing Desk",
  "sourceName": "Amazon",
  "reviews": [
    {
      "rating": 1,
      "text": "The desktop cracked after two weeks and the replacement process was confusing. Packaging looked damaged on arrival.",
      "authorName": "Example Customer",
      "date": "2026-05-01"
    },
    {
      "rating": 5,
      "text": "Sturdy desk, easy assembly, and the size fits my office perfectly.",
      "authorName": "Example Customer 2",
      "date": "2026-05-02"
    }
  ],
  "maxReviews": 2,
  "includeRawReview": true,
  "failOnInvalidRecord": false
}
Proof asset

Show reviews becoming a marketplace action queue.

This short GIF previews the Amazon sample, urgency fields, proof quote, seller-response draft, and weekly marketplace handoff before a buyer opens the Store page.

Animated proof of Amazon reviews becoming a marketplace action queue